SkyCash is another company from the technology industry that has entrusted us with communication in social media. We operated on LinkedIn, Facebook and Instagram. We did it comprehensively and effectively, and the statistics were glowing green!
SkyCash is a Polish technology company operating in the Fintech industry. Since 2010, it has been developing a proprietary payment system, including for city tickets, parking fees and rail travel. Today it is the largest Polish mobile payment application used by over 3 million users – including us!
We were very happy to start a joint journey with SkyCash, because we are fans of mobile and comprehensive solutions. We were faced with the task of developing an action strategy that, thanks to useful and entertaining content, would help to increase the awareness and involvement of current and potential users.
In communication, we focused on dialogue between the brand and customers and users. We referred to their everyday life, asked for their opinion, and used current events. Each time we referred to the application, introduced new products as well as current offers and promotions. Whenever possible, we gave the creations a humorous accent.
Communication on Instagram was based on stories and insights related to travel and other services available in the application. We supported the whole with our proprietary photo sessions, which showed the use of SkyCash in the natural surroundings of the application – at stops, parking lots or at home.
We created B2B sales posts that present the possibilities and distinguishing features of the SkyCash offer for business. At the same time, we published the most interesting data about the company and its users. In this way, we strengthened the brand image as a market leader. We were also strengthening the SkyCash statistics – since we took over the social media of the application, we have noted large increases in reach and activity.
Social media was just the beginning of activities that have connected us with the leader of mobile payments in Poland. We accompany SkyCash in a historic moment – during the issue of shares in the form of equity crowdfunding. As? We have prepared a video that encourages you to become a co-owner of the application.
The main character of the spot is the President of SkyCash, who convinces us why it is worth investing in shares. The material was created in many locations, including the very center of Warsaw, on busy roads, between office buildings or in office spaces. It was displayed on SkyCash’s social media and on the website.